TIMES SQUARE
ADVERTISING

Reach a Global Audience within the Heart of Times Square
Times Square is the neon heart of NYC and the “Crossroads of the World,” making it the ultimate destination-location for brands seeking unparalleled visibility and social amplification. As a cultural landmark and major tourist hub, it attracts a diverse audience—50% New Yorkers, 33% domestic tourists, and 17% international visitors. With daily pedestrian counts averaging 286,000 and peak periods exceeding 400,000, Times Square offers an ideal platform for impactful advertising.

The area’s unique role as a pop culture “mega-destination” allows brands to create significant social media buzz. Times Square's status as the #1 most Instagrammed location globally, with 250,000 daily posts, demonstrates its capacity to drive social engagement. OOH advertising here inspires real-world actions and organic social media amplification, making it an effective channel for building brand presence.

OUTFRONT, the leading expert in Times Square advertising, provides exceptional opportunities with prime locations and cutting-edge technology. Our offerings include spatial 3D content, dynamic digital ads, and augmented reality experiences, ensuring high-impact, memorable campaigns. With advanced capabilities and strategic positioning, OUTFRONT helps brands capitalize on Times Square’s iconic status and enhance their social media reach.

81 Min

Median Time Spent in TSQ.
Source
TIMES SQUARE ALLIANCE ADVERTISING STUDY, 2017

55%

Spend 1 Hour or More on Social Media Each Day.
Source
SCARBOROUGH RESEARCH 2020 & SMARTSCOUT

8 Min

Time Spent Looking at Billboards.
Source
TIMES SQUARE ALLIANCE ADVERTISING STUDY, 2017

Captivating New York

Unleash Your Brand's Power:
Command NYC's Attention Through MTA's Vibrant Network

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Of video viewers report retaining a message they watch with 1 in 2 consumers being interested in video content from brands.
Amplify Brand Messaging
Command audience’s attention with full motion content in high dwell environments.
Captivate and Connect
With multi-screen formats you can take advantage of sequential and synchronized content to power more complex storytelling.
Optimize Existing Content
Get more value out of your production dollars by repurposing existing content from other channels including TV, CTV, and OTT.
Average increase in brain response when displaying the most relevant content at the most relevant moment*.
Contextual Relevance
Create better connections with target audiences by reflecting regional dialects, language, and tone.
Creative Triggering
Leverage real time data feeds and API's to inject ads or trigger creative swaps within digital OOH campaigns.
Displaying Realtime Data
Visualize live data feeds in digital creative to drive a sense of immediacy with on-the-go audiences.
Of people scan a QR code, transforming advertisements into interactive experiences that change the way they shop, travel, educate, explore, and entertain.
Augment the Commute
Unlock exclusive, such as full motion content, mobile games, or product demos, overlaid onto the physical world in augmented reality.
Extend Dwell Time
By incorporating elements of gameplay, campaigns can increase dwell time as people spend more time interacting with the advertisement to complete challenges, earn rewards, or compete against others.
Audience Controlled Content
Give audiences agency in digital campaigns by allowing them to personalize screen content through mobile interactions.
  • Full Motion Content
  • Dynamic Digital
  • Interactive Experiences

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Advanced Capabilities in Times Square

From QR codes and dynamic visuals to augmented reality, OUTFRONT Advanced Capabilities amplify your brand in Times Square. Engage millions daily with captivating digital displays and full-motion experiences that leave lasting impressions in this iconic location.
out of home advertising times square qrad
QRad
Turn Times Square screens into interactive moments with QRad, enabling gamified mobile control for unforgettable audience engagement.
out of home advertising times square xpress
XPress
Deliver real-time, contextual messaging in Times Square with XPress, using live data feeds and triggers to captivate on-the-go audiences.
out of home advertising times square xscape
XScape
Wow Times Square crowds with XScape’s anamorphic 3D content, transforming large-format screens into stunning, immersive experiences.
out of home advertising times square xtend
XTend
Engage Times Square visitors longer with XTend, offering mobile AR experiences that transport audiences into rich, branded worlds.
Clients Say

This was such an amazing partnership with OUTFRONT, to be in the ​center of the universe in Times Square.

Mindie Kaplan
MaleRoom Podcast Host & Creator

This Times Square activation has been an incredible way to start the new year and launch Walking on a Dream in the US market.

Carolyn Turnbull​
Tourism Western Australia Managing Director

Our Times Square campaign was a big moment putting us on the world's biggest stages and driving incredible engagement.

Kent Yoshimura
CEO & Co-founder, Neuro

This is a monumental day for me, for us to have a billboard, in New York City (Times Square), the place we were born and raised.

Greg Yuna
Jewelry Designer
FAQs About Times Square Out of Home Advertising
What makes Times Square one of the most impactful locations for OOH advertising?
Times Square is one of the most impactful locations for OOH advertising because it's one of the most Instagrammed places in the world, because it offers advertisers both earned media coverage and social traction, and because the average Times Square visitor spends 81 minutes there, a full eight actively looking at Times Square's famed billboards.

What is the typical audience profile for Times Square advertisements?
The audience for Times Square advertisements is split between locals and tourists, with a significant international audience in addition to domestic visitors. But with the magic of social out of home (#sOOH), the audience for a Times Square advertisement can be the whole world.

How can Times Square ads enhance brand visibility on a national or global scale?
Times Square ads can enhance brand visibility on a national or global scale by virtue of Times Square's high profile, providing advertisers with both viral reach through the power of social out of home (#sOOH), but also through traditional media, who take notice when an advertiser appears here.

What types of ad formats are available for Times Square billboards?
We offer the most inventory of any Times Square billboard provider, including numerous digital formats (including all the way up the iconic 2 Times Square, at the north end of the plaza behind the red steps) and the Times Square Tower, a unique and unforgettable format with nine traditional billboard faces spanning three sides of a city block. It's the last traditional static OOH in Times Square.

Are interactive or dynamic digital ads effective in Times Square?
Interactive or dynamic digital ads are a great way to command attention in Times Square! We can help advertisers execute campaigns that include 3D anamorphic creative, real-time data elements or conditional triggers, countdowns, and other cutting-edge ad experiences.
Featured Case Studies
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