Times Square is the neon heart of NYC and the “Crossroads of the World,” making it the ultimate destination-location for brands seeking unparalleled visibility and social amplification. As a cultural landmark and major tourist hub, it attracts a diverse audience—50% New Yorkers, 33% domestic tourists, and 17% international visitors. With daily pedestrian counts averaging 286,000 and peak periods exceeding 400,000, Times Square offers an ideal platform for impactful advertising.

The area’s unique role as a pop culture “mega-destination” allows brands to create significant social media buzz. Times Square's status as the #1 most Instagrammed location globally, with 250,000 daily posts, demonstrates its capacity to drive social engagement. OOH advertising here inspires real-world actions and organic social media amplification, making it an effective channel for building brand presence.

OUTFRONT, the leading expert in Times Square advertising, provides exceptional opportunities with prime locations and cutting-edge technology. Our offerings include spatial 3D content, dynamic digital ads, and augmented reality experiences, ensuring high-impact, memorable campaigns. With advanced capabilities and strategic positioning, OUTFRONT helps brands capitalize on Times Square’s iconic status and enhance their social media reach.