Digital Street Furniture - Subway Entrance & Shelters

Digital Street Furniture Ads

out of home digital street furniture advertising

To reach consumers with attention-commanding eye-level media, our digital street media options cover lots of ground. These bold, bright displays engage both commuters and passersby, their presence at key transit locations delivering reach and frequency in desirable urban neighborhoods.

Advertisers can choose from digital bus shelters whose curbside proximity drives high circulation among both pedestrians and drivers, or urban panels atop subway entrances, available as static digital displays or full-motion video.

62%

Notice OOH More - More than three in five city dwellers (1M+) notice OOH more now than pre-pandemic.

11%

More Memorable Than Display - Consumers rate OOH as 11% more memorable than display advertising.

77%

Discover New Brands - More than three quarters of consumers frequently learn about new brands or products via OOH.

Highlights & Results

Whether walking, riding, or driving, digital street furniture connects.

Can digital street furniture ads be combined with other forms of OOH advertising?

Yes. Digital street furniture ads can be combined with other forms of out of home advertising. By combining this format with billboard and transit media, advertisers can achieve comprehensive reach and a frequency level significant enough to drive recall.

Can digital street furniture ads include interactive elements?

Yes, digital street furniture ads can include interactive elements, such as but not limited to 3D spatial creative, dynamic data triggers, live data in the creative, augmented reality, and enhanced QR interactivity.

How long should a digital street furniture ad campaign last?

A standard length for an out of home advertising flight is four weeks. However, digital formats can accommodate shorter terms as well as dayparts, so that an ad for a breakfast restaurant, for example, is only shown in the morning.

How much does digital street furniture advertising cost?

Digital street furniture advertising costs depend on numerous factors, such as where the desired media are, how long the ads will run, how many units the ads run on, and what advanced capabilities are used. There's a campaign for nearly any budget.

Are there tools to track the performance of digital street furniture ads?

Tracking the performance of digital street furniture campaigns involves measurement and attribution studies to quantify brand lift, sales lift, footfall, and tune-in. QR codes and social media can add another layer of insight into performance and ROI.