OUTFRONT PRIME

out of home calvin klein billboard advertising new york cityout of home prime billboard advertising in new york city
Coveted canvases, curated by their ability to drive social impact.
OUTFRONT PRIME is a portfolio of 254 coveted locations, hand-picked for their ability to amplify physical impact socially, bridging the gap between the real world and digital one. We have coined the term, SOOH or Social OOH, which leverages the phenomenon of unmatched digital amplification driven by our media. OUTFRONT PRIME isn’t just prime, as in premium.

91%

of GenZ share OOH on social media - The highly visual nature of OOH canvases makes it primed for social sharing.
Source
HARRIS POLL, 2022

7X

More Social Activations - OOH drives more digital and social activations, per ad dollar spent, than any other media.
Source
COMSCORE, 2022

254

Iconic Locations in Top 12 Markets - A small and curated portfolio, OUTFRONT PRIME canvases are the best of the best.
Source
Featured Case Studies
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Resources
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Production Guidance
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Preview Tool
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Creative Best Practices
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smartSCOUT™
Our proprietary data platform attributes impression counts, dwell time, and audience segmentation for our assets.
transit specifications for your OOH campaign
Transit Specifications
Explore our library of creative specs for the various creative alignments available within our Transit Networks.