amika
When amika wanted to ensure the successful launch of a new product in its Perk Up dry shampoo line and increase awareness among its target audience of women 18 to 34, the hair brand turned to OUTFRONT. amika’s 360° campaign made a bold impact on New York City, weaving together multiple out of home media formats, influencers, and a pop-up brand activation where consumers could enjoy hair touch-ups, photo opportunities, and free samples.
61M
Impressions
Source
amika, 2024
amika, 2024
#1
Brand in Sephora Stores
Source
amika, 2024
amika, 2024
+37%
Growth YOY
Source
amika, 2024
amika, 2024
1.5X
Growth vs. Category
Source
amika, 2024
amika, 2024
+4%
Brand Awareness, QOQ
Source
amika, 2024
amika, 2024
Client Testimonial
“We did perk up our sales with OOH…it really helped drive the awareness and impact and buzz that we needed in this important area.”
- Kelley Martin, amika SVP of Global Marketing and Creative
Social Out of Home (#sOOH)
Creative Excellence
Campaign Success
By including influencers in the ad creative and involving them directly in the launch, amika was able to demonstrate authenticity while leveraging an audience that extends beyond the brand’s current customers.
Creative Excellence
The campaign included a hand-painted wallscape mural that towered over Park Avenue, 175 feet high and 90 wide. Two additional Station Dominations saturated subway riders with the colorful, cheerful creative.
Campaign Success
The campaign was geographically focused around key Sephora locations in Manhattan and Brooklyn, influencing footfall and in-store purchases.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.