Couture by
Hanny’s
Hanny’s is a long-time locally owned retailer located in Rochester, MN. The Hanny’s brand has multiple storefronts including Couture by Hanny’s which is a women’s retail store that provides high-end designer products and is located in the Kahler Grand Hotel subway system. The Rochester subway/skyway system is a tri-level interconnected pedestrian walkway system that serves daily commuters and visitors traveling to downtown businesses and the world-renowned Mayo Clinic.
50%
Increase in spring and Fall Product Sales
Source
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
15K
Estimated 4-Week Impressions
Source
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
A Targeted Approach
Campaign Success
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Couture by Hanny’s sought to promote their Longchamp baggage and purse inventory while reaching affluent consumers in the Rochester subway/skyway system. Using one static backlit ad panel located near the Galleria Mall in downtown Rochester, this client used stand-out creative with directional copy leading skyway shoppers to their store located in the Kahler Grand Hotel subway underground.
Campaign Success
During the 2023 fiscal year, Couture by Hanny’s promoted their Longchamp bags in the skyway. As a result, they experienced a 30% increase in sales of spring products and a 20% increase in sales of fall products when compared to the previous year. The client also reported an increase in customers who mentioned seeing the advertisement or inquired at other Hanny’s locations about the Couture store.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.