The City
University of
New York
The City University of New York took its “Degrees Without the Debt” campaign to the streets, placing ads on the sides of hundreds of MTA buses. To understand the impact of the campaign on website visitation, OUTFRONT worked with StreetMetrics, an independent third-party measurement and attribution provider.
18K+
Website Visits
9X
More Likely to Visit the Website
29X
More Likely to Visit the Join Page
- Market: New York City (736 buses)
- Ad format: Bus Kings
- Campaign Duration: Four weeks (January 29, 2023-March 3, 2023)
- Methodology: Control vs. Exposed
- Ad format: Bus Kings
- Campaign Duration: Four weeks (January 29, 2023-March 3, 2023)
- Methodology: Control vs. Exposed
- The campaign drove over 18,000 observed visits to the website among the exposed group.
- The exposed group visited the website at nearly ten times the rate of the control group (1.9% vs. 0.2%)
- Those exposed were 9x more likely to visit the CUNY website than those not exposed.
- Those exposed were 29x more likely to visit the site’s Join page than those not exposed.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- The exposed group visited the website at nearly ten times the rate of the control group (1.9% vs. 0.2%)
- Those exposed were 9x more likely to visit the CUNY website than those not exposed.
- Those exposed were 29x more likely to visit the site’s Join page than those not exposed.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.