Hubbard Place
Drive brand awareness to increase leasing tours and reach 100% building occupancy.
177K
Targeted Impressions
Source
HUBBARD PLACE
HUBBARD PLACE
187%
Lift in SAR, Compared to Mobile-Alone Benchmark
Source
HUBBARD PLACE
HUBBARD PLACE
8.61%
Secondary Action Rate
Source
HUBBARD PLACE
HUBBARD PLACE
Strategy
Results
Hubbard Place’s strategy was to reach a local, targeted audience within close proximity of their building location to keep their brand top-of-mind amongst potential leasers.
The campaign was spread across OUTFRONT’s Mobile Network as well as strategically placed, audience-driven Metro Lights at high-traffic intersections within a 1-mile radius of their location.
The campaign was spread across OUTFRONT’s Mobile Network as well as strategically placed, audience-driven Metro Lights at high-traffic intersections within a 1-mile radius of their location.
Results
After adding OOH & mobile to their media mix, leasing tours increased significantly, and Hubbard Place was able to achieve full occupancy by the end of the campaign.
The campaign saw a 8.61% Secondary Action Rate (SAR) on the mobile network campaign, resulting in a 187% lift over the mobile-alone benchmark.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. The campaign saw a 8.61% Secondary Action Rate (SAR) on the mobile network campaign, resulting in a 187% lift over the mobile-alone benchmark.