Jeff Ruby's Steakhouse

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OUTFRONT delivered 53% about the CTR benchmark for Jeff Ruby's Steakhouse
The client was looking for a unique way to promote the sale of gift cards throughout the holiday season while branding The Jeff Ruby experience.

8.7K+

Clicks
Source
JEFF RUBYS STEAKHOUSE

1.8M+

Mobile Impressions
Source
JEFF RUBYS STEAKHOUSE

.46%

CTR
Source
JEFF RUBYS STEAKHOUSE
Strategy & Tactics
Strategy
Targeted higher income areas of Columbus and their suburbs. Used digital billboards in higher income areas where people travel to restaurants. Utilized our mobile network to target the higher income zip codes and neighborhoods/downtown audience near where the restaurant is located.

Results
During this 9-week campaign, OUTFRONT delivered almost 1.9 million impressions for Jack Ruby, and garnered 8,720 clicks, achieving a .46% CTR, performing 53% above average benchmark.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.